1 % An objective of the competitive facility location problems is mainly to maximize customers using her/his facilities. % 2 % This paper proposes a new multiobjective competitive facility location problem by adding another new objective about the convenience for customers. % 3 % A solution algorithm based upon the goal programming is proposed for the formulated multiobjective problem. % 4 % It is shown the result of applying the solution algorithm to numerical examples for the multiobjective competitive facility location problem. %